To maximise engagement, the stand was split into three immersive sections: a brewing station, an inviting dwell space and a check-in prize activation touchpoint. We not only conceptualised the whole look and feel of the stand, but also handled all design, build and installation, managing the entire process on the day to ensure seamless execution.
The result was an interactive environment that drew attendees in, ensuring Taylors Coffee Bags became a talking point across the event. Key activations included a coffee dispenser, where guests turned a knob on a gumball-inspired machine to receive surprise rewards, and the "Keymaster's Quest," where guests were invited to select a key and try their luck at winning prizes. Both activations injected fun and interaction, creating lasting memories and making the stand a highlight of the trade show.
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