Popping up simultaneously in 4 UK city centres - Manchester, Edinburgh, Cardiff, and Liverpool - each one-day brand activation for SpaceNK brought a distinctive blend of urban excitement and sophisticated beauty.
From the get-go, the event was designed to offer more than just a visual treat; it was an immersive journey into the heart of SpaceNK's brand philosophy, as we helped them introduce US beauty brand Glossier to a UK audience. Decked out in the brand’s signature pink hues and filled with bespoke NYC-themed props, the pop-up was a hive of creativity and interaction.
Guests were greeted with delicious vanilla soft serve ice cream topped with custom birthday sprinkles, served in branded tubs and wafers that transformed simple ice treats into an Instagram-worthy spectacle. The setting was meticulously crafted, featuring oversized props and newsstand boxes that not only captured the essence of a bustling New York street but also provided perfect backdrops for photo opportunities.
This attention to detail ensured every element of the experience was infused with the brand’s aesthetic and ethos, creating memorable moments that resonated with attendees and enhanced social media engagement.
