Summer 2024 Press Show
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NEXT
Summer 2024 Press Show
Connecting Palm Springs vibes with cool summer styles: the NEXT SS24 Beach Club Experience.
The We Love This team transformed the venue for the Next SS24 press show into a beach club, drawing inspiration from the striped loungers, vivid sunsets, and summer vibes of mid-century Palm Springs. This event is a prime example of our commitment to providing creative event solutions that not only showcase brand experiences but also seamlessly blend artistic flair with practical execution.
The setup perfectly showcased Next's SS24 collections within a context that embodied our mission to deliver bespoke event experiences that are impactful and beautifully crafted.
Upon arrival, guests were instantly transported to a laid-back beach club setting, crafted to capture the essence of a perfect summer day. Striped plinths and water textures provided a stylish and eye-catching backdrop, showcasing this season's hottest trends amidst an atmosphere of poolside glamour, further enhanced by striped inflatables and surfboard props.
Guests were invited to create their unique Next luggage tags, embossed with their initials, and to embrace the summertime spirit with a game of table tennis, using ‘Summer at Next’ branded bats.
The culinary experience complemented the visual aesthetics, with a menu designed to tantalise the taste buds and enrich the thematic atmosphere. Attendees enjoyed a curated selection of Greek street food, from Gyros wrapped in branded greaseproof paper to exotic coconut mocktails, served in real coconuts branded with the NEXT SS24 logo.
Each dish was carefully prepared, presenting traditional flavours with a contemporary twist that mirrored the innovative spirit of the Next SS24 collection. The signature Bittersweet Summer cocktail, a mix of Tanqueray Gin, Campari, Pink Grapefruit, and Passionfruit Syrup, captured the essence of the season in every sip.
This press show was a resounding success, underscoring Next's ability to merge fashion with experiential creativity and highlighting We Love This' expertise in delivering creative event solutions that are not only visually stunning but also deeply engaging and effective. The event perfectly embodied the essence of both our brand's mission and the vibrant spirit of the Next SS24 collection, reinforcing our reputation as an event agency that consistently delivers bespoke and innovative event designs.
Ready to Elevate Your Next Event?
Discover how We Love This can transform your vision into an unforgettable experience with our experiential event design expertise and meticulous planning. Contact us today to start crafting your bespoke event and see your brand come to life in ways you never imagined.
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