Tasked with enhancing their presence, we created several interactive stands that spotlighted Morrisons’ rich heritage and commitment to sustainability. We set up mini checkout stations that were a big hit with the little ones, alongside an informative graphic detailing Morrisons' environmental initiatives.
Central to the exhibition was a timeline that celebrated 125 years of Morrisons, paired with a vibrant mini market featuring dedicated areas for a greengrocer, baker, and butcher - each highlighting the supermarket’s dedication to quality and freshness. The café stand provided a cosy spot for relaxation and rejuvenation, while the local stand highlighted Morrisons’ support for local foodmakers, reinforcing the brand’s community-focused ethos.
The farmer hospitality walkway and a historical timeline acknowledged the agricultural partnerships that are integral to Morrisons’ story, while the BBQ area served as both a culinary treat and a social hub, enhancing the overall visitor experience.