Morrisons

Great Yorkshire Show 2024

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Morrisons

Great Yorkshire Show 2024

The 2024 Great Yorkshire Show is a significant highlight in our ongoing partnership with Morrisons, offering a dynamic exploration of the supermarket’s heritage and forward-thinking ethos.

Tasked with enhancing their presence, we created several interactive stands that spotlighted Morrisons’ rich heritage and commitment to sustainability. We set up mini checkout stations that were a big hit with the little ones, alongside an informative graphic detailing Morrisons' environmental initiatives.

Central to the exhibition was a timeline that celebrated 125 years of Morrisons, paired with a vibrant mini market featuring dedicated areas for a greengrocer, baker, and butcher - each highlighting the supermarket’s dedication to quality and freshness. The café stand provided a cosy spot for relaxation and rejuvenation, while the local stand highlighted Morrisons’ support for local foodmakers, reinforcing the brand’s community-focused ethos.

The farmer hospitality walkway and a historical timeline acknowledged the agricultural partnerships that are integral to Morrisons’ story, while the BBQ area served as both a culinary treat and a social hub, enhancing the overall visitor experience.

These interactive displays did more than recognise Morrisons as the fifth-largest supermarket chain in the UK; they also signalled a move towards more sustainable and community-oriented business practices. Based in Bradford and with 497 stores nationwide, Morrisons' commitment to growth and innovation was reflected in every element of the show. By integrating educational content with engaging features, we successfully balanced artistic expression with practical application, ensuring the exhibition was not only visually appealing but also meaningful and impactful.

This project exemplifies our ability to blend creativity with functionality, delivering an experience that was both engaging and memorable for all attendees. Through meticulous design and strategic branding, We Love This celebrated Morrisons' storied past and bright future, crafting an event that resonated deeply with the brand’s identity and values.

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